This Conversion Rate Optimisation test evaluates candidates’ knowledge of conversion rate optimisation (CRO). This screening test will help hire CRO analysts who are well-versed in CRO research and tools.

Conversion rate optimisation (CRO) is the process of increasing the percentage of users or website visitors who complete the website owner’s desired action (such as buying a product or leaving contact details). Successful conversion rate optimisation strategies can increase the number of customers that websites have, as well as increasing sales.

This Conversion Rate Optimisation test assesses candidates’ skills and knowledge around the subject and their ability to:

- Use various tools to carry out website conversion rate optimisation

- Complete user behaviour research and experimentation

- Carrying out quantitative and qualitative user research

- Create experiments

- Optimising the conversion rate on landing pages and e-commerce stores

This screening test will help you identify CRO specialists who have a strong grasp of the conversion rate optimization process and use various tools to carry out conversion research. They know how to carry out quantitative and qualitative research, perform CRO audits, and identify, plan, and execute experiments to test conversion optimization opportunities. 

The test ensures that these candidates have all the technical skills needed to represent your company’s vision and move it forward.