This content strategy test evaluates a candidate’s ability to resonate with the right audience and grow qualified traffic that converts through content. This hiring test will help you hire content marketers who are skilled in strategic thinking.

An exemplary content strategist increases customer engagement and sales by leveraging content to nurture every stage of the customer journey. Search-optimized content is a brand’s first impression with their target audience. Mid-funnel content keeps prospects engaged, building trust and encouraging conversion. At the bottom of the funnel, content can be a valuable tool to enable sales and increase customer retention.

This content strategy test evaluates candidates’ abilities to:

- Use content for conversion

- Increase findability

- Distribute of content

- Measure and drive performance of content

This screening test will help you identify content strategists who translate these skills into results you will see firsthand in your business. Candidates who do well on this screening test can approach content strategically to achieve business targets, resonate with the right audience, use search engine optimisation (SEO) effectively, build on successes, and pivot after failed experiments.

This test is aimed at candidates with two to three years of experience in content strategy and who can easily strategize to grow qualified traffic that will convert.