This B2B Sales Lead Generation test evaluates candidates’ technical knowledge and experience in lead generation and sales development. This test helps you identify candidates who are able to prospect and generate qualified sales opportunities.

Generating leads and developing sales opportunities are extremely important for every fast-growing business. As part of a sales pipeline, generating leads is a foundational step, providing the first interaction with potential clients and generating most of the sales opportunities at a company.

This B2B Sales Lead Generation test focuses on business-to-business (B2B) opportunities conducted by a sales development representative and/or a business development representative (SDR/BDR). In many B2B instances, these persons pass along qualified sales leads to other salespeople or account executives to close deals.

The B2B Sales Lead Generation test assesses candidates' knowledge of:

- Applying B2B lead-generation skills

- Objection handling via different communication channels

- Using metrics and time management to maximise opportunities

- Designing an effective outreach process

- Qualifying and handing off leads to account executives and other salespeople

Candidates who perform well on this test will have the necessary experience and knowledge to engage in the prospecting process. They will know how to get organized, identify the leads’ pain points, share the value proposition of a product or service, and convince a qualified lead of an introductory meeting with an account executive or salesperson.