This Social Media Management test assesses candidates’ skills in key social media management practices and their ability to apply their knowledge to optimize brand reach on social media channels.

Social media has become one of the primary outlets for companies to build an audience, communicate their values and messaging to potential markets, and engage with potential and actual customers.

Effective social media channel management helps companies establish their brand, grow their customer base, and increase customer interaction. This is all achieved by building active social media channels and busy communities.

Skilled social media managers know when and how to deploy communications that increase brand awareness, grow brand loyalty, and achieve a wider reach and engagement with the online community.

This Social Media Management test evaluates candidates’ ability to:

- Produce a social media strategy

- Plan communication campaigns

- Ensuring there is appropriate content for a brand’s audience on each channel

- Analyse campaign results so they can optimise practices across the various available channels

Candidates who perform well on this test have the knowledge to build and drive your organization’s presence online and can adapt and tailor the best social media management practices to achieve your goals.