This PPC Advertising test evaluates candidates’ skills in pay-per-click advertising, including planning, activating, and optimizing paid ad campaigns. This test evaluates the candidates’ ability to make sound choices in typical, paid marketing scenarios.

Launching a new business or product, increasing sales, entering new markets, displacing a competitor, and attracting new segments: All of these business objectives (and more) are met with support from paid advertising.

Paid advertising including search advertising, display advertising, social media advertising, and affiliates, is an integral part of most digital marketing jobs and often the main requirement.

This PPC Advertising test evaluates candidates’ skills in:

- Planning, executing, and measuring pay-per-click (PPC) campaigns

- Effective audience targeting

- Identifying and utilising the right platforms

- Strategizing and optimizing ads and campaigns

Candidates who perform well on this test have all the necessary technical skills to handle PPC advertising and the professional judgment to be trusted with the largest portion of your marketing budget to bring in the desired results.