The Google Ads evaluates candidates’ knowledge of the main concepts and essential functionality of Google Ads. This test will help you hire Google Ads experts who can use the platform to obtain results for both search and paid campaigns.

Any business that wants to broaden its reach, increase leads and customers, and be discovered in online searches should consider using Google Ads. As the most popular search network around, Google Ads can provide excellent ROI to businesses that capitalize on the opportunities and offers and it can do so faster than a lot of other outreach methods and platforms.

This Google Ads test assesses candidates’ understanding of:

- General concepts and terminology of the Google Ads platform

- Set up, monitor, and optimise both search (organic) and display (paid) campaigns

Candidates who perform well on the test will be able to use the different features of Google Ads effectively. These candidates understand not only what each feature does, but also when and why they should opt for a certain feature of setup over other alternatives. They will be able to adapt your company’s processes and current practices with Google Ads and perform an analysis to suggest improvement and opportunities for optimisation.