The Email Marketing test evaluates candidates' understanding of and ability to plan, execute, analyse, and optimize an email marketing campaign. The test helps you identify candidates with overall comprehension of best practices and practical experience.

Covered skills

• Email marketing basics

• Strategy creation

• Campaign implementation

• Email marketing analytics

This test is relevant for

• Email marketing managers

• Online marketers

• Growth marketers

• Marketing managers

• Roles that require email marketing skills

Description

Email marketing plays a crucial role in building strong, lasting, meaningful, and profitable relationships between your brand and your current and prospective customers. More than a medium to deliver (sales) messages, email marketing is one of the most direct ways you can engage with your subscribers, deliver value, and build rapport with your audience.

This Email Marketing test assesses candidates' skills in

• Email marketing basics

• Creating email marketing strategies based on business goals

• Implementing campaigns successfully

• Working with analytics to understand results and fine-tune their plans

Candidates who perform well on this test have experience with managing email marketing campaigns and understand how and when to communicate with an audience. They can utilise A/B testing to improve results and can analyse data to make decisions on how to run campaigns. They also have a strong grasp of the role of branding in email marketing communications and understand how to utilise tone, graphics, colours, and other elements to keep your company communications on brand.